Name: Marcus Whitney
Title: President | Founder | CEO
Contact: Visit the Unlikely Company YouTube Channel
What They Do: Jumpstart Foundry is an investment firm. They invest in Healthcare companies, specifically, healthcare technology companies that elaborate different health products as training equipment or even health supplements such as yk11 that help people produce more muscle mass. They usually start during the “early stage” which is when the companies are up and running (they have a team, they have built up really good technology that help people and would be great to take to the market but they haven’t got a lot of traction yet), so they provide them some financial investment and they also partner with these companies to help them grow their business.
Originally From: East Flatbush, Brooklyn, NY.
Listen to the interview:
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A Few Notes From the Show:
- How did you get to where you are in life? “I was the type of person who didn’t know about this market, the only investment that I ever understood at that moment was stock market investment; and then, you get a little older and you start having more conversations and you start learning about real state investment and things like that. I got into this line of business ultimately because I was a technology entrepreneur. I was trying to create software and trying to create a start-up of company around that software and sell that software. Something that I would recommend and that I was, is always curious about how things work and wanted to know what happens behind the scenes and that’s when I started understanding the role of these companies.“
- About The Unlikely Company. “Is the other side of the same coin, as I kept pushing and learning to be exposed. Ultimately I was accepted into the business world. I realized how unlikely it was for me to be doing the things that I was doing and also how unlikely it was for other people who look like me. It really wasn’t just about looking like me, is was a total lack of diversity in the boardroom and at the investment decision table.
- How did you validate The Unlikely Company? “I decided if the Unlikely Company was going to work with a friend of mine “Jacob” who has being here and we have talked about it. We started a campaign for a book that I’m currently working on I called “Create and Orchestrate.” It was named after part of my topic that I spoke about in my Tennessee, Nashville talk about hustling and the concept of validation; which is before you start spending the money on something, it’s a great idea to try to see if it’s something that the market wants. The beauty of technology is that you can start to validate your ideas instead of wasting a lot of time, money and energy trying to build something that nobody wants, so we launched the Unlikely Company by creating a KickStarter campaign.”
- What advise would you give to someone that aspires to do what you do and is just starting out? “There are a couple of things that I really think are important:
- First, just start without trying to oversimplify things, but I believe that business are in fact complex systems and is hard to get good at it without time and without experience and the inevitable mistakes that you will make. The reason why I say just start is because you have to start the process of learning and making mistakes as soon as possible. So much of the learning is about knowing yourself, what are your natural talents, what will help you to get a boost of energy, how well you work with people, how you respond to competition, so a lot of entrepreneurship is about doing and knowing yourself.
- Second, Wise mentorship and peer mentorship. People who help you get where you want to go. Peer mentors are great because these are the type of people that are going through similar experiences of what you are currently going through and they can empathize with you. The wise ones, those are people where truly listening can save us the time and energy and help us avoid making the mistakes that they made. Also those people can make some connections for you.”
- Do people stop being Entrepreneurs? “No, an entrepreneur is what you are and in a particular business is what you are doing at given point and time. Money is important, the way I think about business is that there are eight core concepts of businesses that are deeply connected to each other and I run through them pretty quickly: Leadership, Finance, Operations, Growth, Product, Service, Sales and Marketing. If those are the core concepts of business, finance is the second most important one after leadership.”
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