Seth Godin Event Recap 12.10.16

Seth Godin, Marketer extraordinaire held a Q&A event in NYC on Saturday December 10, 2016. It ran from 9 a.m. to 4 p.m. and I was fortunate enough to be in the room.

For those of you who don’t know Seth Godin, he is a speaker, author, marketer and really passionate about helping people to put more projects out into the world (“Shipping,” as he calls it).

You can learn more about him and his many books on his website. I recommend you add him to your list of people to know or list of people’s work you should know. Start with the book Tribes.

Below is a link to a video of Joel Louis and myself riffing on some of the concepts you can read about below.

FB Live Video of Joel and Mike can be found, HERE

There are footprints on the moon


Move forward knowing that there are amazing, seemingly impossible things that have been done. It’s ok to believe in that crazy idea.

What’s the rule everyone assumes can’t be changed


Think about it for a minute. There are so many things that we think are a policy when they are really guidelines or better yet, just a record of what others have done in the past.

Saturday Night Live goes on because it’s 11:30 p.m., not because it’s ready


You can spend your whole life waiting for that thing you want to put into the world to be perfect, but guess what? People are going to talk about you no matter what.

But as Seth said at his event, “Professionals get better.” They put something out, they watch how it’s received…or not and they adjust.

If you’re not committed, no amount of tactics will work


This was a really good one. Seth spoke about searching for what you can be committed to. Try asking yourself that question the next time you are thinking about what to do next or what you want to take on. Can you be committed to It takes time to get traction. It takes time to build trust.  Start now. 

People like us, do things like this


Find the people and look for the pattern or “the things they do.” Does what you are trying to “sell them” align with how they see themselves and the kind of things that people like them do?

If the answer is, “No,” you are going to have a hard time making a connection.

Make something for people who get the joke


This is connected to the last point. You can spend time trying to get someone who lives in Florida to buy a snowblower but you are better off coming my way in Massachusetts. Serve those who want to be served. The market may be smaller but it’s interested in you.

Your job is to make change. The only way to make change is to put things in the world


This is the last one and it just tugs at my heart strings and what I so believe in. Make something! It may suck at first and it may be ignored, but that is how you get better.

As much as I loved the things I learned while at the event, it’s the people who made the event even more special to me. Stay tuned to the next post where I talk about some of the people who were at the event.

Your Ambassador,
Mike Ambassador Bruny