Seth Godin, Marketer extraordinaire held a Q&A event in NYC on Saturday December 10, 2016. It ran from 9 a.m. to 4 p.m. and I was fortunate enough to be in the room.
For those of you who don’t know Seth Godin, he is a speaker, author, marketer and really passionate about helping people to put more projects out into the world (“Shipping,” as he calls it).
Below is a link to a video of Joel Louis and myself riffing on some of the concepts you can read about below.
FB Live Video of Joel and Mike can be found, HERE
There are footprints on the moon
What’s the rule everyone assumes can’t be changed
Saturday Night Live goes on because it’s 11:30 p.m., not because it’s ready
But as Seth said at his event, “Professionals get better.” They put something out, they watch how it’s received…or not and they adjust.
If you’re not committed, no amount of tactics will work
This was a really good one. Seth spoke about searching for what you can be committed to. Try asking yourself that question the next time you are thinking about what to do next or what you want to take on. Can you be committed to It takes time to get traction. It takes time to build trust. Start now.
People like us, do things like this
If the answer is, “No,” you are going to have a hard time making a connection.
Make something for people who get the joke
This is connected to the last point. You can spend time trying to get someone who lives in Florida to buy a snowblower but you are better off coming my way in Massachusetts. Serve those who want to be served. The market may be smaller but it’s interested in you.
Your job is to make change. The only way to make change is to put things in the world
As much as I loved the things I learned while at the event, it’s the people who made the event even more special to me. Stay tuned to the next post where I talk about some of the people who were at the event.
Mike Ambassador Bruny