Name: Torae

Title: Entertainer

Contact: @Torae

Company: N/A

What They Do: Recording Artist, Radio Host, Entrepreneur

Originally From: Brooklyn, NY (Coney Island)

College: Kings Borough Community College

Field of Study: Business Administration

Recommended Books: 


Listen in to the interview:


A Few Notes From the Show:

  • The music business is a platform to get into other things.
  • Decided to go the independent route with his music so he could keep the power in his hands.
  •  Sirius FM started as a co-host of a show and then moved on to being the host of his own show. 
  • Did co-op while in school. Went to school 1 week and then worked the next week. Stayed working at the bank as he worked on his music.
  • Went to community college because it’s the thing you are supposed to do after college but always had a plan with his music.
  • Studied business administration because he knew besides being a recording artist he would need to understand the business aspect of things.
  • Once he got the information he felt he needed he kept it moving.
  • With the way technology is you have to focus on what you want to do, not just the status quo.
  • Easy to be trained to go to school 5 days a week and relax on weekend and then doing the same thing as an employee. You don’t have to follow the status quo.
  • It doesn’t matter what you are doing there are certain things you are going to need to take with you.  Practice giving it 100% or more.  Don’t mail it in, don’t half ass it.
  • Never be afraid to do more, to work harder to perfect your craft.
  • A lot of the artist you love to listen to only told you one side of the story / business.  Once you get in you learn about the shady side; you see the people who want to take advantage of you.
  • Has a show coming out called “Hip Hop Today,” to talk about hip hop from perspective of folks who grew up with hip hop.
  • Catch him on SiriusXM Channel 44: Hip Hop Nation on the weekdays from 5pm to 10pm

Listener Question:

  • What happens once an artist has signed the deal? In short that’s when the work begins.
  • How does the process for collaboration work for a rapper or producer? In short, find someone you can work with and build from there.

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