Name: Kofi Frimpong
Title: Co-Founder, Brand Slip
Contact: Twitter – @TheRealKofi @BrandSlip| Instagram – @Kofi @BrandSlip|
Company: Brand Slip
What They Do:
- Influencer marketing company. Work with digital social media stars on Vine, Instagram, YouTube, SnapChat to create content for brands. Oversees everything, working on product development.
Originally From: Oldbridge, NJ (central NJ)
College: Princeton University
Field of Study: Biology (pre-med)
- Animal Farm by George Orwell
- The Hard thing About Hard Things by Ben Horowitz
- Giant Steps by Kareem Abdul-Jabbar
Listen in to the interview:
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A Few Notes From the Show:
- Spoke about how we met at the National Urban League Conference in Boston.
- Influencer marketing company. Work with digital social media stars on Vine, Instagram, YouTube, SnapChat.
- Talks about the art of the deal and how to close deals. A lot of practice and mentors have helped him.
- We talk about getting nervous.
- Study Bio (pre-med); senior year decided Medicine wasn’t for him.
- Always had a notebook of different business ideas.
- Did a pitch competition at Princeton and came in 2nd place. At that point decided to be an entrepreneur.
- We talk about how his degree in Biology degree helps him as an entrepreneur.
- Talked about having a reference point.
- You have to listen to his story about what happen after school.
- Listen to how he leveraged pitch competitions to raise $100k for his business.
- Talks about mistakes he made including business partners and leaving his first company.
- Decided to go and work for a start up. Hailo (Uber competitor).
- He learned so much about the startup world by working it.
- Learned that even if a company raises a lot of money things can still be all over the place.
- After a year worked for a number of other startups in NYC. Then he caught the bug again.
- Then started MealTics, crowdfunding meals for the homeless by using restaurants and delivering them to homeless shelters.
- Saw a bigger opportunity with Brand Slip. Building a community for influencers.
- When first moved to LA, didn’t have much money so slept out of his car.
- We talk about mindset and where he got his inspiration from to do this entrepreneurial thing.
- We talk about taking seed money and where did he learn about that? Listen as he talks about two Princeton classmates who dropped out to pursue their business ideas.
- Don’t compare yourself to others. Focus on what you are doing.
- Stay even keeled during the highs and the lows.
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